Videos have the power of elevating the digital marketing presence of companies. But the advantages and effectiveness of videos do not just stop at creating an online presence. You would be surprised to know about the different ways you can use the power of videos to enhance your company’s marketing efforts.
Videos are great at building emotional connections. Messages presented through videos remain etched in the mind of the audiences resulting in brand awareness. Videos do not take a lot of time to convert interested prospects into loyal customers.
And last but not least, videos are a catalyst to successful search engine optimization. Videos and SEO go hand in hand.
Aligning the internal content strategy of a business with the algorithms of the search engines is what forms and basis of SEO. Well, while it is not always possible to know what Google or the other search engines are looking for in business content and websites, we are well aware that video is one of the most powerful tools for SEO.
Some tips on leveraging videos for your business‘ SEO strategy are as follows:
Include Videos in Your Business Website
Simply creating videos will not work for your business. You must take the right steps towards publishing all your videos. First of all, include them on your business website. While doing this, be very sure that the video placement on your site makes proper sense.
Brand videos are the perfect fit in “About Us” pages or even on the Home Page. Product videos serve as great assets for eCommerce platforms or the product descriptions of a website.
Testimonial videos have the power and the flexibility of serving best no matter where they are placed on a site. Well, this is not the end of the ship you are sailing on. You can publish your videos on different social media sites to ensure a wider reach.
You are definitely distributing video content for the purpose of SEO, but you can repurpose this same content somewhere else for supplementing the remaining part of your marketing plan.
Have Your Hands on Webinars
You might not know, but webinars are great at building brands, attracting prospective customers, and establishing a company in the form of industry authority. Webinars also help businesses in advancing their SEO and digital strategies even after they are over.
Keywords in close relation to tutorial and how-to content also work fine for webinars. They offer businesses the scope of repackaging content such as reports, white papers, infographics, and case studies.
Nevertheless, if you are thinking of carrying out a great webinar, you will have to put good effort into it. First of all, come up with an exclusive landing page and optimize it accordingly for sign-ups.
Next, try promoting your webinar on the different social media channels along with blog posts, newsletters, and email blasts. You can even create designated hashtags on Instagram and Twitter to encourage attendees to share parts of the webinar.
And yes, do not forget to run follow-up surveys with the participants of your webinar once it is over. This can further help you in generating testimonials for your site. Publish recorded webinars on YouTube for driving individuals to your site.
This will further encourage them to connect with your brand on social media channels. It will also help you get viewers directly from YouTube, which will have Google ranking your videos higher in turn.
Live Streaming Helps
With live streaming, you get the scope of sharing raw matter right in front of the target audience. You do not require a huge budget for this, nor do you need to work on different special effects.
Have you ever wondered why the majority of the social media platforms of this live video feature? That’s because they increase the views of a video and let the audiences connect with brands in real-time. This, in turn, boosts the engagement efforts of a brand.
It is easy to drive engagement using live videos. This is because you are directly tapping into the customary curious nature of human beings; the need for belonging and the desire to be recognized.
Live videos come as one of the best opportunities for companies to take their audience on tours to highlight the human side of their business and company culture.
Offer Your Promotional Videos Some Context
You cannot even think of publishing videos on blank pages as it would not profit your business. Instead, try embedding videos where they make proper sense. Also, surround the same with other relevant visual and written content.
Also, make sure that your videos educate your target audience. If potential consumers of your business have questions about your products, services, industry, or brand, try answering these questions through your videos.
This way, you will be able to educate them and empower them towards making purchasing decisions. Answering their questions consistently through well-crafted videos will make you an authority. It will also bring in credibility because of the value you offer.
Search engines will surely notice this, and they will start enhancing your pages more than what they did earlier. Go for videos demonstrating your products or services in action or Q & A videos to grab the best results.
You can even use free music for videos to include in your visual matter on different educational pages such as blogs to provide prospects an alternative to going through long textual matters.
Music has the power of elevating the quality and effectiveness of a video. So, finding good quality music and incorporating the same in your marketing videos will bring you success.
The Bottom Line
User engagement and top-quality visual content will drive rankings no matter how well you have optimized videos for SEO. Nevertheless, there is no need for you to spend a lot of money on making engaging videos. Just use the free online video-making tools, and you are good to go.