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Kim Kardashian’s Ex–PR Strategist Just Claimed That They Set Up Her 2012 Red Carpet Flour Bomb “To Create A Media Moment”



Kim Kardashian is a household name, with her fame and success reaching far beyond the reality television world. But how did she get there? Her former PR strategist, Jonathan Jaxson, recently made an unexpected claim about her rise to fame: that he helped her orchestrate a “media moment” in 2012 when a woman threw a flour bomb on Kim as she walked the red carpet. The incident created headlines across media outlets worldwide and thrust Kim into the spotlight.



Kim Kardashian first rose to fame through her high-profile relationships with music stars Ray J and Kanye West. She captured public attention by appearing prominently in their music videos and making cameo appearances in movies and TV shows. However, her fame was cemented in 2006 when she and her family starred in the hit reality TV series, Keeping Up with the Kardashians.

The Flour Bomb Incident:

The Flour Bomb Incident

In 2012, Kim Kardashian attended an event wearing a white dress that showed off her curves. As she walked the red carpet, a woman wearing a hoodie and sunglasses threw a bag of flour at her from behind. Security guards quickly grabbed the woman, who turned out to be animal rights activist Christina Cho. The incident made headlines worldwide as tabloids speculated about whether it was staged or real.

Jonathan Jaxson’s Claims:

Jonathan Jaxson's Claims

Jonathan Jaxson has come forward with astonishing claims about what happened that night. According to Jaxson, he helped set up the flour bomb incident with Christina Cho to create a “media moment” that would thrust Kim into the spotlight. He also claims that Kim was aware of the plan and even approved it.

The Fallout:

The Fallout

In the aftermath of the incident, Jaxson says that his relationship with Kim Kardashian quickly deteriorated. He claims that she refused to pay him for his services and accused him of trying to take credit for her success. After their split, Jaxson launched his PR firm and continues to work with stars, including Paris Hilton and Jennifer Lopez.

Reaction from Kardashian:

Reaction from Kardashian

Kim Kardashian has not commented on Jaxson’s claims, though she has been vocal about her disdain for the paparazzi and tabloid culture. In a 2014 interview, she said: “It’s tough to comprehend that people are that obsessed with my life.” 

Ethical Implications:

Ethical Implications

The claim that the flour bomb incident was staged raises questions about the ethics of using publicity stunts for personal gain. It also calls into question whether or not public figures should be allowed to manipulate media coverage in such a way. For example, it has been argued that Kim Kardashian’s fame ultimately came at the expense of Christina Cho, who faced charges of assault and battery due to her actions. 


Whether the flour bomb incident was orchestrated by Kim Kardashian’s former PR strategist, Jonathan Jaxson, however, this story has sparked a debate about the ethical implications of courting attention through controversial methods and manipulation of media coverage. Ultimately, it raises questions about what lines, if any, celebrities and their handlers should not cross in pursuit of fame.

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